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Operating Committee - See Hispanic Achievers Grant Council Members

Jay Rosario President,
NHCA South

Jay Rosario
South US (Florida)

Jay Rosario is the dealer principal of Celebrity Nissan in Orlando and Wesley Chapel Nissan in Tampa, Florida. It was one of only two add points that Nissan Noth America has awarded in eleven years. His outstanding community involvement and high level of customer satisfaction made him worthy of such a great opportunity. In its first year of operations he quickly ranked among the top five dealers in his market. He recently sold Rolling Hills Ford in Clermont, Florida. It was Jay's first dealership that he purchased after graduating as Ford's youngest dealer candidate from (NADA) National Automotive Dealer Academy. All this by the age of 30, making him the youngest new Hispanic dealer in Ford's history. He started his career in the automotive industry when he was 18. His friends actually convinced him to answer an ad in the newspaper. Jay made the interview and got the job.

Jay's father orginally from the Dominican Republic, taught him a lot of values and to always strive higher. Between deli's and resturants, (family owned businesses) Jay learned a lot of business sense and how hard work can really pay off.

Prior to the car business he ventured into the retail clothing business and also owned his own resturant, but he know he could do more and that led him to Nissan as a car sales consultant. While working at Nissan, Jay decided to return to his hometown of Queens, NY and continue his education at St. John's University. Upon his return to St. Petersburg, Florida, Jay was quickly recruited to join the local Ford dealer, where he started in sales and quickly worked his way up to general sales manager at the age of 26. He remained there for ten years until he and his wife Cyndi purchased Rolling Hills Ford and moved to Lake County with both their kids Carlyn and Cooper.

When Jay purchased the dealership he conducted business the only way he knew how, energetic, outgoing, but most of all; "I'm truthful to both our employees and our customers alike, That's the difference." With 84 employees, of whom all but a select few are new faces, Jay and his team have won over the community. They have taken sales to an overwhelming 152% increase and the service, bodyshop and parts department are holding their heads high with an increase of 121%. All of this can be confirmed by the return customers. As an automobile retailer, Jay believes that "our greatest challenges in the 21st centry will be to keep, and grow the personal one-on-one customer relationships in an ever increasingly technological environment."